During my time at Lica, I was the Founding Designer, where I wore multiple hats and handled every aspect of design and creative work, including UX and product flows, motion design videos, websites, marketing assets, post-production work, and video editing for events as the only designer on the team.

This experience helped me grow from both the product and business sides, especially during the startup’s seed stage, and taught me what it takes to raise a Series A. Throughout that process, we made several shifts in our product as we worked to define product-market fit, target different customer groups, and find our niche.

I was also grateful to experience the startup scene in San Francisco, where I learned not only from my own team but also from other dedicated founders, designers, and builders who were pushing every day to achieve their goals.

Through my work and the team’s dedication, we grew from an initial $4 million seed round led by Accel to securing investments from Sequoia, Lightspeed, Innovation Endeavors, and Stanford, along with over twenty pilots and six paid converted B2B customers. The ultimate goal is to build a foundational graphic design model accessible to everyone, empowering individuals to create ads themselves while we continue to serve the B2B market.